Lucas Tebogo Masango

CREATIVE DIRECTOR

Graphic Design Copywriting Digital Marketing

He holds a Certificate of Competence in Applied Digital Marketing from Wits, and on-the-job skills training certificates of Level 1 and 2 in Customer Service, Sales and Marketing from PST Training.

Having grown into a position of marketing assistant within nearly 7 years at Volkswagen Arcadia, he also discovered and pursued his passion for graphic design, eventually assuming an additional role of advertising graphic designer for the dealership.

This came with the privilege to design artworks involving brands such as Absa through strategic marketing partnerships. Proxiima is his offering to the wider business community, following parting ways amicably with Volkswagen Arcadia in June of 2024.

His Career Highlight

Campaign Name: Made in South Africa

A brand awareness campaign for Volkswagen Arcadia

Ultimately the campaign was the most successful in a social media campaigns ever run for the dealership up to that point in terms of engagement. It featured 14 up-and-coming professionals across different fields, in which candidates were required to provide a motivational quote that highlighted their drive, resilience and success. Designed artworks would be posted on social media every Monday. The campaign aimed to recognize and promote career excelence, while strengthening Volkswagen's brand awareness in that specific demographic, and expanding organic reach on social media through each candidate's following. Owing to unlimited creative freedom, he served as both creative director and visual designer.